Content and simple design
From social posts to slide outlines and image ideas, AI is a fast creative partner — if you keep it original, on-brand and honest.
Your goals
- Draft posts, outlines and headlines quickly.
- Use AI for design and image ideas responsibly.
- Stay original, on-brand and honest.
Content drafts, fast
Ask for options: “5 LinkedIn hooks about X”, “a blog outline”, “three subject lines”. Generate lots, then pick and sharpen the best. AI is your brainstorming partner, not the final author.
Design and images
AI can suggest layouts, write image alt text for accessibility, and generate illustrations. But check licensing, keep it on-brand, and never pass an AI image off as a real photo of a real person, place or event.
Using an AI image, you should…
Stay original and on-brand
Don’t copy competitors; add your own expertise and examples. Keep your brand voice. Where it matters (advice, claims), be honest that AI helped.
The LinkedIn post
Leo wants a LinkedIn post plus an image announcing a new service. He asks AI for hooks and an illustration.
What should they do? Think, then reveal.
Reveal the answer
Draft with it, verify the claims.
The hooks and image ideas are great. Before posting, Leo checks every claim is true, keeps his brand voice, and makes sure the image isn’t misleading.
End-of-module quiz
3 questions. You need 2 to pass. Retake as often as you like.
Question 1
AI content is best treated as…
Question 2
With AI images you must…
Question 3
To stay credible you should…
Remember this
- Generate many options, then pick and sharpen — you’re the author.
- AI images: check licensing, stay honest, add alt text.
- Stay original, on-brand, and transparent where it matters.
Finish all 8 modules and pass each quiz to earn your AI Skills for Work certificate of completion — shareable on your CV and LinkedIn. CPD accreditation is being arranged.