Content and simple design
From social posts to slide outlines and image ideas, AI is a fast creative partner — if you keep it original, on-brand and honest.
🎬 Watch the video lesson, then work through the full written module below.
Your goals
- Draft posts, outlines and headlines quickly.
- Use AI for design and image ideas responsibly.
- Stay original, on-brand and honest.
Content drafts, fast
Ask for options: “5 LinkedIn hooks about X”, “a blog outline”, “three subject lines”. Generate lots, then pick and sharpen the best. AI is your brainstorming partner, not the final author.
Design and images
AI can suggest layouts, write image alt text for accessibility, and generate illustrations. But check licensing, keep it on-brand, and never pass an AI image off as a real photo of a real person, place or event.
Using an AI image, you should…
Stay original and on-brand
Don’t copy competitors; add your own expertise and examples. Keep your brand voice. Where it matters (advice, claims), be honest that AI helped.
Repurpose one idea into many formats
Write once, publish everywhere. Take one idea and ask AI to reshape it:
- A blog outline → a LinkedIn post → three short tips → an email → a 30-second script.
- “Keep the same core message, change the format and length for each.”
You get a week of content from a single good idea — then you sharpen and fact-check each.
Images, honestly
AI images are fine for illustration — not for faking reality.
- Describe subject, style, mood and colours; iterate.
- Always add alt text for accessibility.
- Check licensing before commercial use.
- Never present an AI image as a real photo of a real person, product or event. Say it's an illustration.
One idea → three formats
Your task (5–10 min)
Multiply your best idea.
- Pick one point you want to make this week.
- Ask AI for: a LinkedIn hook, a 3-bullet tip, and a short email — same message.
- Pick the strongest, add your own example.
- Fact-check any claim before posting.
- Save the prompt as your 'repurpose' template.
The LinkedIn post
Leo wants a LinkedIn post plus an image announcing a new service. He asks AI for hooks and an illustration.
What should they do? Think, then reveal.
Reveal the answer
Draft with it, verify the claims.
The hooks and image ideas are great. Before posting, Leo checks every claim is true, keeps his brand voice, and makes sure the image isn’t misleading.
One idea, three formats
Idea: “Most people use AI to write faster, but the real win is thinking faster.”
LinkedIn hook
“Everyone’s using AI to write faster. The people getting ahead are using it to think faster. Here’s the difference…”
3-bullet tip
- Ask AI to argue against your plan.
- Have it list what you’re missing.
- Then you decide — sharper.
Short email
“Quick one — before our meeting, I ran the plan past AI and asked what we’d overlooked. Two points worth 5 minutes: […]. Not gospel, just useful pushback.”
End-of-module quiz
6 questions. You need 4 to pass. Retake as often as you like.
Question 1
AI content is best treated as…
Question 2
With AI images you must…
Question 3
To stay credible you should…
Question 4
An AI-made image of a 'happy customer' should be:
Question 5
You used AI to repurpose a blog post into a LinkedIn post. Before publishing you should:
Question 6
A licensing check matters most when:
Remember this
- Generate many options, then pick and sharpen — you’re the author.
- AI images: check licensing, stay honest, add alt text.
- Stay original, on-brand, and transparent where it matters.
Finish all 8 modules and pass each quiz to earn your AI Skills for Work certificate of completion — shareable on your CV and LinkedIn. CPD accreditation is being arranged.